Reed Elsevier allocates £200m for online plan
10 Dec 1999 | by MediaWeek
will restructure its publishing operations into three global divisions. As revealed by Media Week ...
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MindShare lands BP brief
16 Dec 1999 | by MediaWeek
BP Amoco is to hand its £124 million global media account to MindShare Worldwide, early next year ...
Magazines face net test
09 Dec 1999 | by MediaWeek
companies, we’re working on creating a strong global network on the strength of the brand name.” While the ...
Facing the euro sales challenge
09 Dec 1999 | by MediaWeek
operate at global and regional levels. Most of them also reinforce the need for some localisation by ...
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