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Ketchum to promote blockbuster drug

Ketchum has been appointed by Roche to handle global PR for its blockbuster drug Pegasys.

David Baker, Action Global Communications: A genuine cultural centre

for visitors and residents - an essential ingredient in Abu Dhabi becoming a global cultural hub ...

Sunil John, Asda'a Burson Marsteller: The new global generation

A survey of attitudes of Arab and Western young people reveals key differences in their outlook.

Mapping the territory: Navigating the new communications frontier

EAST BEIRUT (LEBANON) Action Global Comms Asda'a Burson-Marsteller Cohn Wolfe Impact Porter ...

Mazen Nahawi, Media Watch: Golden opportunity for PR

investment has gone from zero in the 1990s to $54bn in 2007. The influx of global business to the region is ...

Kate Delahunty, Capital MS&L: New age, new openness

integrated into the global economy the region has become. Focusing on short-term consequences ignores the ...

Kevin Bell, Fleishman-Hillard: A future beyond fossil fuels

environment has set the global agenda, thanks to decades of activism and lobbying. In the West, protest ...

Tim Ryan, Bell Pottinger: The Gulf is coming of age

(estimated by the McKinsey Global Institute to be worth some $9tr by 2020), but the shared vision of the Gulf ...

George Stothard, PRJS: Local leaders of the future

revolving door of senior Western practitioners working on behalf of global PR firms. PR leaders of the ...

Ziad Hasbani, Weber Shandwick: When opportunity knocks

this increasingly dynamic region. VIEWS IN BRIEF - Which Middle East brand will have global ...

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