Opinion: Bhopal hoax inflicts widespread damage
10 Dec 2004 | by Kate Nicholas, kate.nicholas@haynet.com
: when activists are credible enough to pass themselves off as spokespeople from major global ...
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Media Training: Close the culture gap
10 Dec 2004
Companies on the global stage must ensure they can tailor messages to suit local markets, says...be ignored when a company is trying to get its message over to a global audience. The embarrassment ...
The IPR PRide Awards 2004/5: Northern Ireland
03 Dec 2004
limitations on the PR function as part of a global brand. Entries in several other categories were good, and ...
Financial League Tables: Change of fortunes
26 Nov 2004
Global Consulting Group and Du Plessis Associates from South Africa also manage to jump onto the list due ...
European PR: Managing Europe
19 Nov 2004
independent and stands on its own two feet, albeit wholly or majority-owned by GCI (ie Grey Global Group ...
Online Publishing: Spot the difference
12 Nov 2004
it's this global audience that the PR industry has failed to use. We still only really get contacted ...
News Distribution: Wire solution?
29 Oct 2004
human-interest areas and we would welcome ideas,' says Reuters global head of PR, media and editorial Susan ...
Campaign: Software group puts piracy on the agenda - B2C Comms
22 Oct 2004 | by Joe Lepper
radio sell-in. Measurement and Evaluation The BSA's global evaluation service found mentions of the ...
Profile: Standing up for McDonald's - Nick Hindle, UK head of corporate affairs, McDonald's
22 Oct 2004 | by Ian Hall
McDonald's PR response? 'Jim Cantalupo (the global CEO and chairman who died of a heart attack in April ...
News Analysis: PR middlemen face changing role
22 Oct 2004
stresses its global affiliates. Creative Brief Launched in February, the online service allows clients to ...
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