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'An idiot can put a logo on something, you need to activate sponsorship', says Nissan's CVP global

26 Nov 2012 | by Kate Magee

PRWeek speaks to Nissan's CVP global marcoms Simon Sproule about his sponsorship of Formula 1 team...increase its global awareness of its brand.This weekend, the team won the constructor s championship for ...

Campaign of the Year: London 2012 Olympic and Paralympic Games by LOCOG

24 Oct 2012 | by Kate Magee

Instead, it awarded it to a comms team that had been at the heart of the global story of the year ...

Consultancy of the Year: Blue Rubicon

24 Oct 2012 | by Kate Magee

Mail and Western Union. BDO also hired the agency to be its global comms adviser and eBay handed it a ...

Reputation Survey: Mobile phone firms struggle to connect

06 Sep 2012 | by Kate Magee

global research agency OnePoll. HOW I SEE IT - LOUISE ANDREWS, SENIOR ACCOUNT DIRECTOR, EML ...

Reputation Survey: London Olympics brings home Gold

23 Aug 2012 | by Kate Magee

about the Closing Ceremony. Survey of 2,000 members of the public conducted by global research ...

Adidas and BA ahead in Olympic sponsors' brand race

26 Jul 2012 | by Kate Magee

. Survey of 2,000 members of the public conducted by global research agency OnePoll ...

5 Lessons from the Diamond Jubilee

18 Jul 2012 | by Kate Magee

It was a massive media event with a cast of thousands and a global audience of hundreds of millions

A failure of creativity?

11 Jul 2012 | by Kate Magee

investing in crowd-sourcing initiatives, such as Ketchum's Mindfire (a global network of students) and ...

Reputation Survey: The BBC - A mixed reception for Auntie Beeb

21 Jun 2012 | by John Owens

online sources. Survey of 2,000 members of the public conducted by global research agency OnePoll ...

How to cope in a crisis

30 May 2012 | by Kate Magee

their insights. THE BASICS - BE HONEST WITH THE AUDIENCE Pierre Goad, Global co-head of comms ...

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