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Print is most efficient medium for FMCG advertisers

15 Nov 2010 | by Maisie McCabe

Last week Sally Dickerson, global director at Brand Science, presented the most recent ...

ZenithOptimedia upgrades forecast and predicts three-year growth

18 Oct 2010 | by Ben Bold

ZenithOptimedia, which on Friday (15 October) upgraded its 2010 global ad spend growth forecast ...

Financial Times targets businesses with new campaign

01 Sep 2010 | by Sarah Shearman

The Financial Times is rolling out a global corporate marketing campaign to promote the FT...FT content each day through global print and digital channels. According to its latest figures ...

Channel 4 extends movie-themed break for 'Inception' trailer

15 Jun 2010 | by Maisie McCabe

Film Four every night this week. Earlier this month, PHD GRoup won Porsche's estimated 70m global ...

Capello's England World Cup squad leaves out media star

01 Jun 2010 | by Joe Thomas

recently featured in Nike's global epic World Cup TV spot, when Wayne Rooney attempts to make a pass to him ...

Radio Amnesty to offer discounts on DAB radios

19 May 2010 | by Maisie McCabe

support of all the major commercial radio groups, including Global, Bauer, GMG Radio, Absolute Radio and ...

Newsweek is up for sale

05 May 2010 | by Arif Durrani

year. In February 2009, the magazine made a decision to cut its global circulation by almost half in ...

Nielsen hires former AOL sales strategy director Bradford

05 May 2010 | by Sara Kimberley

Bradford left last month after seven years at AOL, as part of its global cost-cutting programme ...

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