01 Oct 2012
| by Staff
The Eurozone's travails will dampen global adspend growth this year, despite the recovery in North...The global forecast had already been reduced from 4.8% in March to 4.3% in June , and the single ...
GroupM has revised its forecast for this year's growth in global adspend down from 6.3% to 5.1...bn ( 307bn) in 2011.
In its 70-country forecast, it also predicts that global adspend in 2013 will ...
even stronger than anticipated.
Optimism remains the prevailing mood at the global prediction level ...
national airtime rises across properties such as Global Radio's national brands and UTV Media s TalkSport ...
its forecast upwards for global internet spend, in large part due to the flow of budgets to the format....global internet adspend, by 4.5%. The sudden rise of social is evident in a revision to its US ...
Despite downgrading Western Europe, ZenithOptimedia has nudged up its forecast for global adspend...Skip to table
In December Zenith forecast 4.7% growth for global adspend in 2012 , following ...
GroupM and Magna Global have softened their global adspend forecasts for 2012, to 6.4% and 5...five months after pencilling in 6.7% global growth for next year.
It has reduced its forecast for ...
the European Championships, but global adspend will climb 4.7%.....
However, in this pessimistic scenario global ad expenditure would still grow by 3.2%.
The reason for ...
Aegis Media's Carat has downgraded its global and Western European advertising forecasts today...Carat now predicts that global advertising expenditure will grow 5% this year, down from the 5.7 ...
16 Jun 2011
| by Ben Bold
Global advertising revenues will grow by 5.2% to $428.4bn (£265.6bn) in 2011, according to...dominant advertising medium, accounting for 40% of the global ad market, while traditional TV advertising ...