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ZenithOptimedia cuts global adspend growth forecast to 3.8%

The Eurozone's travails will dampen global adspend growth this year, despite the recovery in North...The global forecast had already been reduced from 4.8% in March to 4.3% in June , and the single ...

'Economic uncertainty' forces GroupM to lower 2012 global adspend forecast

GroupM has revised its forecast for this year's growth in global adspend down from 6.3% to 5.1...bn ( 307bn) in 2011. In its 70-country forecast, it also predicts that global adspend in 2013 will ...

Clouds gather around Western Europe ad market

even stronger than anticipated. Optimism remains the prevailing mood at the global prediction level ...

Radio celebrates as Jubilee provides 20% ad spend lift in May

national airtime rises across properties such as Global Radio's national brands and UTV Media s TalkSport ...

Social media ads 'justifying hype' as ZenithOptimedia lifts internet forecast

its forecast upwards for global internet spend, in large part due to the flow of budgets to the format....global internet adspend, by 4.5%. The sudden rise of social is evident in a revision to its US ...

Latin America gives Zenith sunnier outlook on global growth

Despite downgrading Western Europe, ZenithOptimedia has nudged up its forecast for global adspend...Skip to table In December Zenith forecast 4.7% growth for global adspend in 2012 , following ...

Media agencies reduce global adspend forecasts

GroupM and Magna Global have softened their global adspend forecasts for 2012, to 6.4% and 5...five months after pencilling in 6.7% global growth for next year. It has reduced its forecast for ...

ZenithOptimedia predicts slow 2012 for Western Europe

the European Championships, but global adspend will climb 4.7%..... However, in this pessimistic scenario global ad expenditure would still grow by 3.2%. The reason for ...

Carat downgrades ad spend growth forecasts for 2011

Aegis Media's Carat has downgraded its global and Western European advertising forecasts today...Carat now predicts that global advertising expenditure will grow 5% this year, down from the 5.7 ...

Magna tips global ad market to grow 5.2% in 2011

Global advertising revenues will grow by 5.2% to $428.4bn (£265.6bn) in 2011, according to...dominant advertising medium, accounting for 40% of the global ad market, while traditional TV advertising ...

 

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