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Sainsbury's and C4 bag Grand Prix at Marketing Society Awards

11 Jun 2013 | by Simon Nias

Commended Women's Aid (Agency: WCRS) Global Marketing Winner Axe (Agency: Bartle Bogle Hegarty ...

Expert views on an underwhelming two years of product placement in the UK

28 Feb 2013 | by Maisie McCabe

placement as an important component of our overall toolkit." David Charlesworth, head of global sales ...

Twitter partners with Nielsen to publish new 'social TV' ratings

18 Dec 2012 | by Arif Durrani

Nielsen Holdings NV, the global measurement company, has formed a partnership with Twitter in the..., president of global media products and advertiser solutions at Nielsen, called the Nielsen Twitter TV Rating ...

Moore and Fawcett leave Sony Europe amid marketing redundancies

13 Sep 2012 | by Mark Banham

marketing communications at global sportswear manufacturer Nike. He is also a former head of account ...

ZenithOptimedia launches Live ROI positioning

23 Apr 2012 | by Nick Batten

ZenithOptimedia, the global media agency network, has launched a new global strategic positioning...The group is unveiling a comprehensive global rebrand across all ZenithOptimedia Group companies ...

MTV Networks unveils event brand MTV Crashes...

02 Aug 2010 | by Maisie McCabe

broadcast in 161 countries, as part of MTV s global Friday night live. The first event, 'MTV Crashes ...

Shortlist for Media Week Awards 2010 announced

20 Jul 2010 | by Arif Durrani

Google s YouTube. Meanwhile, sales operations at Global Radio, TalkSport and the Telegraph Media Group ...

NME launches T-shirt range featuring The Clash, Joy Division and The Stone Roses

08 Jun 2010 | by John Reynolds

fans." IPC has worked with brand management company Global Brands Group and brand sportswear ...

Capello's England World Cup squad leaves out media star

01 Jun 2010 | by Joe Thomas

recently featured in Nike's global epic World Cup TV spot, when Wayne Rooney attempts to make a pass to him ...

Viacom buoyed by Q3 results

04 Nov 2009 | by Arif Durrani

LONDON - Viacom, global parent to MTV Networks, Nickelodeon and Paramount Pictures, believes it is...% growth in affiliate sales offset by lower advertising and ancillary revenues. The global launch of the ...

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