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News Analysis: IKEA takes online gamble

and Sweden, the UK is one of its biggest global markets, making it vital that the launch goes off ...

Marketing Society Forum - How wise is it to plough yourentire media budget online?

, FORMER GLOBAL BRAND DIRECTOR, DIAGEO We have never had so many ways to reach our target consumer and ...

Andrew Walmsley on digital: Social interaction is key to web 2.0

the defining characteristic of web 2.0, and it is a global phenomenon. Mixi, the so-called Japanese ...

Andrew Walmsley on digital: IPTV will play to a different audience

new players on the block have a massive domestic market and global reach, which will give them ...

Big numbers, tough audience

chief Jo Lyle says: 'Google already has about 70% of the global search market, so the big car and ...

Market research: Online, on tap

Europe. Global expenditure on all forms of online research is expected to hit £674m this year, up 20 ...

 

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