Andrew Walmsley on Digital: Media agency meltdown
28 Apr 2010 | by Andrew Walmsley
have hit a new low. One global media account is rumoured to have changed hands recently for 0.5 ...
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Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
in a secondary market. This made it possible for financial institutions to sell securities to global ...
Jeremy Lee on Media: It's a start, not an end
20 Apr 2010 | by Jeremy Lee
as Weight Watchers. Given that Jim Stengel, P G's former global marketing officer, once predicted ...
Amanda Andrews on Media: Getting in on the game
01 Apr 2009 | by Amanda Andrews
the White House. As advertisers seek more targeted and global ad solutions, computer games provide an ...
Andrew Walmsley on Digital: Kangaroo's global contest
09 Dec 2008 | by Andrew Walmsley
deep-pocketed backers, substantial revenues and international ambitions make it a potentially massive global ...
Opinion: The Marketing Society Forum - Can established brands work on social networking sites?
18 Nov 2008
engage with their audiences in a more individualised, interactive way. A recent global survey from ...
Mark Ritson on Branding: James Bond product ties demean 007 and brands alike
20 Oct 2008 | by Mark Ritson
create a global consistency in which its beer appears wherever Bond goes, but the real 007 would find ...
Opinion: The Marketing Society Forum - Are energy brands justified in increasing marketing spend?
02 Sep 2008
global energy crisis, energy suppliers have to attract heavy investment to develop alternative energy ...
Brand Health Check: LBC
19 Aug 2008
2008, while its reach fell by 15% to 594,000. Given that LBC was acquired only last year by Global ...
Andrew Walmsley on digital: Web should be in the lap of luxury
19 Aug 2008
1998, arguing that the internet would enable her 'global luxury formula'. - Without leaving the ...
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