19 Dec 2002
Shell has moved a step closer to its goal of delivering integrated global brand communications with...projects.
Overseen by Shell's vice-president of global brands and communications Raoul Pinnell, the pitch ...
19 Dec 2002
Beleaguered United Airlines has moved its global media business into Mediaedge: CIA, just a week...won the global business in January 2001 from The Media Edge before the agency merged with CIA last ...
19 Dec 2002
| by RAVI CHANDIRAMANI
all-out global attempt to position the Unilever name as secure and responsible in consumers' minds....credentials as an environmental and socially responsible company.
A global project is already under way to ...
19 Dec 2002
Procter Gamble's global roster.
19 Dec 2002
of global network Omnicom.
19 Dec 2002
| by MARK KLEINMAN
Gillette, which has previously relied on the scale of its global marketing budget, estimated to be worth ...
19 Dec 2002
| by MARK KLEINMAN
become the title sponsor of Ducati's Superbike team, which receives global media exposure.
Fila will ...
19 Dec 2002
| by TANIA MASON
strategy with global marketers. It is not known if she has a job to go to.
Diageo sealed the sale of the ...
19 Dec 2002
Digital Outlook
Travis Fontaine Show Glide
Jaguar Cars Global ...
19 Dec 2002
| by LAURA MAZUR, a business writer
customer behaviour quickly and accurately.
According to Clive Jackson of Global Beach, one of the main ...