Search results for "Global"

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Editor's comment: Google's evolution is key

19 Oct 2010 | by Gareth Jones

mobile advertising operations, which now contribute $3.5bn (10%) of gross global revenue. However ...

Andrew Walmsley on Digital: Why old and new don't mix

12 May 2010 | by Andrew Walmsley

in a secondary market. This made it possible for financial institutions to sell securities to global ...

Helen Edwards on Branding: The third way

05 May 2010 | by Helen Edwards

that look set to challenge their market leaders. - Acer: the global number three to Hewlett-Packard ...

Helen Edwards on Branding: Time to get touchy-feely

28 Apr 2010 | by Helen Edwards

huge database of inputs from more than 750,000 global consumers to spew out metrics of such ...

Andrew Walmsley on Digital: Media agency meltdown

28 Apr 2010 | by Andrew Walmsley

have hit a new low. One global media account is rumoured to have changed hands recently for 0.5 ...

Opinion: The Marketing Society Forum - Are brands going too far in their efforts to appease pressure groups?

28 Apr 2010 | by Staff

triggered by the global financial meltdown, but that will continue to have profound effects for brands and ...

Mark Kleinman on marketing and the City: Airlines under a cloud

27 Apr 2010 | by Mark Kleinman

thing the sector needed just as most carriers were only beginning to emerge from the global economic ...

Jeremy Lee on Media: It's a start, not an end

20 Apr 2010 | by Jeremy Lee

as Weight Watchers. Given that Jim Stengel, P G's former global marketing officer, once predicted ...

Opinion: The Marketing Society Forum

31 Mar 2010 | by Staff

acceptable risk. Queensland Tourism achieved global reach and $70m-worth of publicity from its $150k budget ...

Mark Ritson on Branding: A fond farewell

23 Mar 2010 | by Mark Ritson

ended up becoming a two-year consulting project for a global brand I had always wanted to work for. My ...

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