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Editor's comment: Google's evolution is key

mobile advertising operations, which now contribute $3.5bn (10%) of gross global revenue. However ...

Tune Group to sponsor Premier League refs

an estimated cumulative global TV audience of more than three billion. The partnership delivers a ...

Digital Work: From brief to browser

Hasbro's global headquarters in New York, Tribal DDB London was eventually selected to promote the launch ...

Andrew Walmsley on Digital: Why old and new don't mix

in a secondary market. This made it possible for financial institutions to sell securities to global ...

Whatever happened to fair play?

of the process. 'We held a pitch because we wanted to change from working with all six global ...

Brand Health Check: Bold

is seems to be defined around 'indulgence' - not optimal during a global recession. Bold's identity ...

Helen Edwards on Branding: The third way

that look set to challenge their market leaders. - Acer: the global number three to Hewlett-Packard ...

Helen Edwards on Branding: Time to get touchy-feely

huge database of inputs from more than 750,000 global consumers to spew out metrics of such ...

Andrew Walmsley on Digital: Media agency meltdown

have hit a new low. One global media account is rumoured to have changed hands recently for 0.5 ...

Digital Report: Keep your affiliates onside

into a global retailer with a turnover close to 20m in 2010. While the success of a business depends ...

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