Direct: Car marques in customer push
28 Nov 2007
Jaguar and Land Rover have hired Palmer Hargreaves Wallis Tomlinson to handle their global customer
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Bentley reviews global strategy
04 Dec 2007 | by Claire Billings
LONDON - Bentley is overhauling its global brand strategy in an attempt to strengthen its position
Direct brief: Zurich hires Experian
28 Nov 2007
Zurich has hired Experian to handle its database marketing. The global data services firm will
Car marques in customer push
27 Nov 2007 | by Ed Kemp
LONDON - Jaguar and Land Rover have hired Palmer Hargreaves Wallis Tomlinson to handle their global
Direct: Rocco Forte set for CRM activity
10 Oct 2007
Rocco Forte Collection has hired Stephens Francis Whitson to handle its global customer
Rocco Forte set for CRM activity
09 Oct 2007 | by Ed Kemp
LONDON - Rocco Forte Collection has hired Stephens Francis Whitson to handle its global customer
GM seeks shop to handle Chevrolet direct activity
03 Oct 2007 | by Ed Kemp
. General Motors cut its global adspend by nearly 25% in 2006 to $2.29bn, according to TNS Media. ...
Fifa set for loyalty initiative to support brand ties
02 Oct 2007 | by Gareth Jones
LONDON - FIFA is launching a loyalty programme to boost the value of its global brand partnerships...is keen to raise the value of its ties with global brands following a recent dispute with sponsor ...
Direct brief: Mazda launches global customer magazine
26 Sep 2007
Mazda has launched a global customer magazine called Zoom-Zoom. The title, which will have an
Direct: Honda hands power business to Inferno
26 Sep 2007 | by Ed Kemp
this year, Honda rolled out a global TV ad campaign for its power equipment division. The execution ...
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