FCBi London on alert as Seat kicks off direct marketing review
24 Feb 2005 | by Staff
's £50m global advertising account is handled by Grey Worldwide, which picked up the business in ...
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Careers: What's it really like inside - NatMags
24 Feb 2005
here. What is it like working on magazine brands such as Cosmopolitan? Working on a global brand ...
Mobile phones: In search of the next generation
23 Feb 2005
growth a number of research houses have warned of a global slowdown in phone sales amid concern that the ...
Brand Builders: Compass Box
23 Feb 2005 | by Jane Bainbridge
's conventional thinking. As a former global marketing director for Johnnie Walker at Diageo, this clean-cut ...
Profile: Unlikely lad - David Pullan Managing director, FHM Worldwide
23 Feb 2005 | by Colin Grimshaw
Then again, the particular lads' mag that Pullan runs is the global giant FHM, and his ...
People moves: Schwan's Consumer Brands
23 Feb 2005
director consumer brands Europe. Rehborg's move is part of a global organisational restructure, which sees
Branding news: Edrington plans whisky gift lines
23 Feb 2005
of Edrington's strategy to increase expenditure on promoting its key brands on a global scale ...
Unilever in global detergents pitch
23 Feb 2005
Unilever has called a winner-takes-all global pitch for its £140m premium flagship laundry...creation of a single global brand name. The pitch, which excludes the Persil washing-up liquid portfolio ...
New campaign: British Airways/Kylie
23 Feb 2005
British Airways (BA) has signed up as the headline sponsor for Kylie Minogue's global tour, which
FMCG brands set up RFID coalition
23 Feb 2005
GS1 aims to develop a single global RFID standard that can be used by businesses to manage ...
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