Profile: Brand curator - Robert Opie, Director, Museum of brands, packaging and advertising
30 Nov 2005
, so was delighted when Chris Griffin, chief executive of design agency Pi Global, contacted him with a ...
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Mark Ritson on branding: Get more out of luck than judgment
30 Nov 2005
Snapple's growth from a tiny cult product to a global brand worth billions. Her role as brand ambassador ...
Power 100: Next Generation 2005
30 Nov 2005
marketers reach the heady heights of global brand development manager by the age of 30. Quinton's work on ...
Big brands on alert as Manchester United and Vodafone part company
23 Nov 2005 | by by Ben Carter
exciting areas." On its official website, Man United confirmed that it would be looking for a global ...
Unilever man returns to Lynx as global boss
23 Nov 2005 | by Joanna Bowery
Unilever has appointed Richard Taylor as global brand director for its male bodycare brand Lynx/Axe
Wrigley expands UK brand line-up
23 Nov 2005 | by Nicola Clark
. The company claims that new products accounted for 20% of its global sales over the past four years ...
Mark Ritson on branding: Gorilla Google has evolution problem
23 Nov 2005
about creating a global classified advertising space. Google Earth looks likely to open the door to a ...
News Analysis: Tech retail goes touchy-feely
23 Nov 2005
manufacturer could increase selling prices, particularly in Europe and the US. Although it remains the global ...
Market research: Mind reading
23 Nov 2005 | by by David Tiltman
. Graham Page, global director of research and development at Millward Brown, believes it will be difficult ...
Wrigley expands UK brand line-up with Life Savers launch
22 Nov 2005 | by by Nicola Clark
. The company claims that new products accounted for 20% of its global sales over the past four years ...
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