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Umbro land Adidas man for strategy

07 Oct 1999 | by IAN DARBY

direction of the Umbro brand in the UK. He reports to Martin Prothero, Umbro s global director of ...

ANALYSIS: Is TV too much for Shell’s ’ethical’ rebuild? - Shell’s ’humane’ advertising campaign has backfired. While the oil giant says it welcomes criticism and even the brickbats of Anita Roddick, it may h

07 Oct 1999 | by JAMES CURTIS

meticulously constructed through a pounds 15m global corporate reputation programme, including a TV campaign ...

 

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