Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?
24 Oct 2012 | by Simon Kershaw
global hit, so it's hardly surprising that brands fall over themselves to be seen in the movie or create ...
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BT aims for brand revival with its big content gamble
30 Nov 2012 | by David Benady
strong performance from its BT Global Services IT arm and 30,000 job cuts. A 2.5bn investment in ...
A Marketing Promotion: BrandMAX 2012 - 4 October 2012
23 Jul 2012 | by Staff
London. Some of the biggest names in global marketing and communications, including representatives of ...
YouTube's Anna Bateson: why the world needs our site
14 Jun 2012 | by Sarah Shearman
The YouTube marketing director EMEA has a clear vision of the video-sharing site's global role as a...Kony to global prominence, YouTube videos are leaving an indelible mark on popular culture and public ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global ...
Brand Health Check: Yahoo
29 Sep 2011 | by Andrew McCormick
capture big advertisers who are looking for global presence online. This market also lends itself to ...
Brand manager of the week: Shelly Byrne, Brand and ecommerce manager, Financial Times
17 Aug 2011
? My first job out of university was as PA to the global HR director at the Financial Times, which gave ...
Digital Radio: On pause for digital switch
08 Jul 2011 | by Mark Sutherland
, head of creative technology at Global Radio, which owns Heart, Capital, Xfm and Classic FM - says its ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
background of building interactive TV company NetPlay TV into a global player bodes well. Commercial ...
Sponsorship Agency of the Year: MEC Access
10 Dec 2010 | by John Reynolds
support global consumer PR activation for Jameson. Another flourishing relationship for the agency is a ...
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