Twitter fuels IPO speculation with Morgan Stanley appointment
03 May 2013 | by Gordon MacMillan
advertising revenues with the launch of its ads API, and is predicted by eMarketer to hit global ...
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The Guardian aims for global brand 'consistency' with single URL move
24 May 2013
The Guardian is looking to reposition itself as a global brand, with the decision to consolidate...advertisers a more consistent global platform with which to target readers. David Pemsel, chief commercial ...
Twitter warns brands it is better to be 'good' than 'loud'
19 Apr 2013 | by Matthew Chapman
superficialities and lacks depth" . Kevin Weil, senior director of global product for revenue at Twitte r ...
P&G boosts F1 presence as Gillette signs up to McLaren deal
11 Apr 2013 | by John Reynolds
Procter & Gamble (P&G) looks to develop a footprint in Formula 1 and tap into its global appeal.
ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations
26 Mar 2013 | by Staff
- Priority moments Hotels.com - 2012 global mobile marketing campaign Microsoft - Kinect Star Wars ...
Unilever's Keith Weed: four steps to connecting with a mobile world
26 Feb 2013 | by Keith Weed, chief marketing officer, Unilever
lived in an interconnected world that was suddenly 'global'. In the 80s, I was at a party in London ...
4G auction result set to prompt marketing war
20 Feb 2013 | by John Reynolds
blocks of spectrum. John Bernard, global director of marketing and product at Firefox-owner Mozilla ...
Are brand birthdays really a cause for celebration?
15 Feb 2013 | by John Reynolds and Ben Bold
this week, the FT celebrated its 125th anniversary with a global marketing campaign spanning press ...
James Purnell to oversee marketing at BBC
14 Feb 2013 | by Ben Bold
international brand. He has been handed the additional role of director of global, which sees him also ...
SodaStream confident banned TV ad will return in 'Coronation Street slot'
12 Feb 2013 | by Gemma Charles
brand was forced to pull its Soda-Stream effect spot , which formed part of an 11m global ad ...
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