Joanne Looby, Diageo
29 Apr 2013
of Birth: 03.04.81 View Joanne's profile on LinkedIn As part of the global brand team ...
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Marketing Leader of the Year poll - only one day left to vote!
16 May 2013
as case studies in the successful marketing of global events when the eyes of the world are upon you ...
Vodafone followers lovers' most intimate moments
05 Apr 2013 | by Matthew Chapman
Endless Kiss speaks to a global audience by eschewing speech with a film that plays out a kiss...Client: Barbara Haase, global brand director, and Mel Hopkins, head of brand operations Agency ...
Rolls-Royce's top marketer Marc Mielau on his plans to modernise a British classic
28 Mar 2013 | by Alex Brownsell
Roll-Royce, Mielau and head of global brand communi-cations and CRM, Stuart Walker, devised a launch campaign ...
Round table: Smart content holds the key to engagement
27 Mar 2013
, they can promote themselves as a global content producer." Do brands employ more people with ...
Diesel's Scott Morrison on bringing an FMCG approach to fashion and the energy of young talent
21 Mar 2013 | by Rachel Barnes
the global fashion market, they represent only 25% of Diesel's UK business. The womenswear drive ...
The five rules of social media management
08 Mar 2013 | by David Benady
social media for the global consumer division at Dell, says a key part of the computer manufacturer ...
Virgin Atlantic's top marketer Simon Lloyd on making the airline 'irresistible'
07 Mar 2013 | by Alex Brownsell
sparkle' to domestic routes, as well as opening up global destinations to other areas of the UK ...
Facebook must raise its game in the mobile space to reverse UK slump
07 Mar 2013 | by Kim Benjamin
some of these dual-hit user numbers will be lost. Second, Facebook is a global service, so losing ...
Trust in food industry under the spotlight
28 Feb 2013
The horsemeat scandal has affected suppliers, global brands and retailers, writes Kim Benjamin.
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