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Liberty Global has appointed Tom Mockridge, the former chief executive of News International, as...Mockridge will take up the role should shareholders approve Liberty Global's purchase of Virgin ...
Nissan's global marketing chief Andy Palmer has plans to adopt a more "scientific" approach to the...biggest market China. However, despite these challenges, the marque posted record global sales of 4.94m ...
Nokia has parted company with its vice president of global brand strategy and marketing creation...brand strategy, global advertising, viral and social marketing and brand identity management across all ...
Former McDoanld's UK boss Steve Easterbrook is returning to the fast-food chain as its top global...Easterbrook has been appointed to the role of global chief brand officer and will have global ...
Confectionery brand Mentos is introducing the strapline 'Stay fresh' as part of a global campaign
HSBC is gearing up to run a major global marketing campaign around its 150th anniversary in 2015....responsible for global brand work, cross-business divisional activity and its Advance account proposition. The ...
global drivers of change. In all three cases the narrative inevitably touched on technology and ...
Hotel Chocolat, the luxury chocolate retailer, has launched a global digital platform, which for
restructure the brand in line with the electronics giant's 'One Sony' global operating model....joined Ericsson in the 1990s, assumed the top global marketing role in March 2011 , replacing Lennard ...
The year-long global advertising campaign breaks on 14 February and will feature the endline ...
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