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Microsoft seeks global marketer

31 Mar 2011 | by Daniel Farey-Jones

Microsoft is on the hunt for a new global marketing chief after Mich Mathews, who oversees a budget

What financial directors make of marketing

31 Mar 2011 | by Andrew McCormick

extent for their business strategy, but it's hard to imagine operating on a global scale in a high-tech ...

Profile: Kristof Fahy, group brand and marketing director at William Hill

30 Mar 2011 | by John Reynolds

and end-all.' Inside work 1999-2006: Various roles including director of global brand ...

Opinion: The Marketing Society Forum: Has online display advertising lost its appeal compared with other media?

30 Mar 2011 | by Staff

creatively, to coax the consumer, rather than nag them into submission. NO Alison Brolls, Global ...

Content key to marketing in social media, says P&G exec

29 Mar 2011 | by Sarah Shearman

." However, brands need to make sure their content can be found, according to Nick Burcher, global head of ...

Gatorade rebrands as 'G'

29 Mar 2011 | by Loulla-Mae Eleftheriou-Smith

and active consumers, as the brand moves toward a global identity....performance benefits that our brand is built on, but through a new powerful global visual identity. "We ...

Virgin Group 'brand guru' Catherine Salway set to depart

29 Mar 2011 | by Nicola Clark

donations it receives go to frontline activities. The foundation aims to create global change by focusing ...

P&G, Unilever and Reckitt: the corporate brands that came out of the shadows

29 Mar 2011 | by Loulla-Mae Eleftheriou-Smith

five. P G's global partnership with the International Olympic Committee for the next five Olympic Games ...

John Smith's plans Liverpool takeover for Grand National day

28 Mar 2011 | by Gemma Charles

attract a global TV audience of more than 600 million people on the last day. John Smith s senior brand ...

Interflora battle with Google is a boost for brand owners

24 Mar 2011 | by Fiona McBride

services. In 2009, global flower retailer, Interflora, brought a trade mark infringement action to ...

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