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Five routes to social media success

28 Dec 2011 | by Andrew McCormick

Facebook, widespread global press coverage and an increase in footfall. Like most campaigns that push the ...

Social Media: The value of a Like

27 Dec 2011 | by Adam Woods

can start to quantify the real value of Facebook or Twitter," says Ivan Fernandes, MediaCom global ...

Briefing: Retail - Online retailers eye overseas growth

22 Dec 2011 | by Andrew McCormick

for international expansion. The UK companies set out plans to take their brands global recently ...

Review of the Year: Top 10 marketing mishaps in 2011

20 Dec 2011 | by Nicola Clark

the airline; its chief executive, Michael O'Leary, had previously labelled global warming 'horseshit ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

numbers-led strategy to reward marketers who are prepared to take risks, and back creative ideas. At a global ...

Marketing's Top 10 Quotes of the Year

19 Dec 2011 | by Rachel Barnes

every level, especially when it is global and you could be talking about changing 30 agency ...

BMW prepares global campaign for high-end 6 Series Gran Coupé

15 Dec 2011 | by Alex Brownsell

The London 2012 Games sponsor has unveiled plans to launch a global ad campaign in the second ...

Heineken to ramp up social media for Bulmers and Jacques

14 Dec 2011 | by Sarah Shearman

f-commerce app. Last week, Heineken upped its investment in Facebook, striking a global ad partnership ...

Morrisons clinches top spot in Adwatch 2011

13 Dec 2011 | by Nicola Clark

m was on TV advertising. Morag Blazey, global practice leader advertising intelligence at ...

Agency of the Year 2011: The Judges

13 Dec 2011

spells at JWT, WCRS and Kendall Tarrant. Nigel Holland, Regional president, EMEA, Tata Global ...

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