Willie Walsh plots stable of strong brands under 'boring' umbrella group
29 Nov 2011 | by Matthew Chapman
, saying: "BMI has recognition in the UK and parts of the market, but it is not a brand with global reach ...
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CSR departments are redundant, says Unilever's Weed
29 Nov 2011 | by Matthew Chapman
global population. Weed added: "The only sustainable growth is consumer-demanded growth. Clearly, in a ...
APA International Content Summit: Brands must plan, collaborate and integrate to ensure content marketing success
25 Nov 2011 | by Staff
channels, it can help cut costs, she explained to a global audience of marketers and content publishing ...
Tesco to launch Halo sanitary towels
24 Nov 2011 | by Matthew Chapman
ranges. Tesco's efforts to become a global brand owner with its venture brands range was first ...
Brand Health Check: Olympus
24 Nov 2011 | by Rachel Barnes
was the sum involved. The resulting global media coverage led to a massive dent in Olympus' share ...
Sector Insight: watches and jewellery
23 Nov 2011 | by Jane Bainbridge
jewellery has been hit by the global economic situation. Spending on these highly discretionary items can ...
Is nostalgia the lazy option for brands when it comes to marketing creative? The Marketing Society Forum
23 Nov 2011
WILLIAMS, CHIEF EXECUTIVE, PI GLOBAL Nostalgia is a useful tool for marketers, but only when it's used ...
eBay moves to offer automated product recommendations
22 Nov 2011 | by Sarah Shearman
into the business. Mark Carges, chief technology officer and senior vice president, global products ...
Typhoo gains Rainforest Alliance certification
22 Nov 2011 | by John Reynolds
The company, owned by the Apeejay Surrendra Group, follows Tata Global Beverages brand Tetley ...
Emirates targets rival airlines with Facebook strategy
22 Nov 2011 | by Sarah Shearman
The global airline group is hiring a digital agency to create a Facebook page as the first step in ...
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