Search results for "Global"

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Is it irresponsible to play up pester power in the current economic climate? The Marketing Society Forum

08 Dec 2011

YES - Alison Brolls, Global head of marketing planning, Nokia Regardless of the economic ...

Editor's Comment: China: the next marketing power

30 Nov 2011 | by Noelle McElhatton

This is about to change as brands such as Tsingtao, Li-Ning and Lenovo scale up their global ...

Is nostalgia the lazy option for brands when it comes to marketing creative? The Marketing Society Forum

23 Nov 2011

WILLIAMS, CHIEF EXECUTIVE, PI GLOBAL Nostalgia is a useful tool for marketers, but only when it's used ...

Helen Edwards on Branding: Devoid of meaning

16 Nov 2011 | by Helen Edwards

brands across 30 countries. - Interbrand: Its Best Global Brands study extrapolates 'value' from a ...

Editor's Comment: Unilever's 'magic' push has its sceptics

01 Nov 2011 | by Noelle McElhatton

is building on global campaigns that already prove the value of going against the grain, such as Dove ...

Helen Edwards on Branding: Come fly with me

20 Oct 2011

glamour of global air travel, to the tune of US band The 5th Dimension's biggest hit. Much parodied since ...

Does global marketing require a network agency rather than independent shops? The Marketing Society

19 Oct 2011

efficiency and local consumer resonance. Yet 'cross border' or 'global' hides a multitude of questions ...

Andrew Walmsley on Digital: The tech sector needs you

19 Oct 2011 | by Andrew Walmsley

'global Real Time Network' (their capitals). I've no idea what either of these things is, though I've ...

Asos' acid test: marketing to young men

14 Sep 2011 | by Noelle McElhatton

global advertising campaign is targeting young men. These guys don t pore over fashion mags, so Asos and ...

Helen Edwards on Branding: The flipside of the pancake

14 Sep 2011 | by Helen Edwards

momentum that made the difference. - Focus on new global markets This is already the strategy at big ...

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