Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
numbers-led strategy to reward marketers who are prepared to take risks, and back creative ideas. At a global ...
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Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
the airline; its chief executive, Michael O'Leary, had previously labelled global warming 'horseshit ...
BMW prepares global campaign for high-end 6 Series Gran Coupé
15 Dec 2011 | by Alex Brownsell
The London 2012 Games sponsor has unveiled plans to launch a global ad campaign in the second ...
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
its main rivals. Morag Blazey, global practice leader for advertising intelligence at Ebiquity, which ...
Heineken rolls out responsible drinking digital campaign
12 Dec 2011 | by Sarah Shearman
part of its wider global 'Open Your World' campaign....that drinking responsibly can be aspirational." Heineken rolled out its global ad campaign, which ...
Gatorade repositions with "Game Changer" campaign
09 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
consumers as PepsiCo moved the brand towards a global identity. Two months later, PepsiCo carried out a ...
Air New Zealand challenges public to solve mascot murder
02 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
, Air New Zealand, said: "Rico s core purpose over the past year has been to draw global attention to ...
Beatbullying signs up global brands for internet march
14 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Global brands including Facebook, Universal Music and Stardoll are supporting a virtual march...Beatbullying has created the first global, virtual march for children's rights. The charity ...
SodaStream shifts strategy to focus on fun
10 Nov 2011 | by Maisie McCabe
tone marks a shift from SodaStream's global marketing campaign earlier this year which focused on the ...
Microsoft ads showcase social impact of Kinect
02 Nov 2011 | by Matt Chapman
Microsoft is launching a global campaign highlighting the wider social impact of its technology, as...'innovation and inspiration'. Global activity, which launches this month, will include a prime-time TV ...
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