Heineken to ramp up social media for Bulmers and Jacques
14 Dec 2011 | by Sarah Shearman
f-commerce app. Last week, Heineken upped its investment in Facebook, striking a global ad partnership ...
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Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
numbers-led strategy to reward marketers who are prepared to take risks, and back creative ideas. At a global ...
Heineken rolls out responsible drinking digital campaign
12 Dec 2011 | by Sarah Shearman
part of its wider global 'Open Your World' campaign....that drinking responsibly can be aspirational." Heineken rolled out its global ad campaign, which ...
Twitter reveals new look including brand pages
09 Dec 2011 | by Sarah Shearman
. Unveiling the latest version of the site at the London arm of a global Twitter press conference yesterday ...
Heineken apes Diageo and signs major global Facebook ad partnership
08 Dec 2011 | by Gemma Charles
Heineken has signed a global ad partnership with Facebook that will see the two companies...Facebook will provide the brewer with a global marketing platform that reaches millions of people ...
Barclaycard teams up with celebrities for 'Easier' Christmas push
02 Dec 2011 | by Alex Brownsell
Twelvetree, global brand director at Barclaycard, said that rather than just focusing on contactless ...
Air New Zealand challenges public to solve mascot murder
02 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
, Air New Zealand, said: "Rico s core purpose over the past year has been to draw global attention to ...
eBay moves to offer automated product recommendations
22 Nov 2011 | by Sarah Shearman
into the business. Mark Carges, chief technology officer and senior vice president, global products ...
Emirates targets rival airlines with Facebook strategy
22 Nov 2011 | by Sarah Shearman
The global airline group is hiring a digital agency to create a Facebook page as the first step in ...
Rethinking the recommendation economy
18 Nov 2011 | by David Benady
win. Amber Spencer-Holmes, Mr Mrs Smith's head of global marketing strategy, says the aim of the ...
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