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FMCG brands are winning locally to grow globally

144 -0.8 Going global Similarly, the brands which fare well in the global ranking ...

Lucozade offers glucose-powered lyrical journey

Lucozade takes its "Yes" campaign global with a glucose-powered lyrical journey from the ordinary...wrestling. Brand: Lucozade Energy Client: Jon Roberts, global marketing head Lucozade Agency ...

Brand Barometer: World Snooker's latest viral campaign reviewed

trend. World Snooker, the global governing body for the sport, made its own Harlem Shake film during the ...

Brands on alert: six things you need to know about draconian new EU data rules

incur penalties of up to 2% of their annual global revenue. Source: www.dma.org.uk ...

Glasgow 2014: the fight for Commonwealth Games sponsors

The Commonwealth Games is of course, not on a similar level by measure of global reach or glamour ...

Purpose and values: Barclays plots its return from the brink

included major roles, such as global director of advertising at Coca-Cola and global director of brand at ...

Brands line up for new mobile ad platform Weve

structured rules and opt-in procedures. TAPPING INTO SMART TECHNOLOGY Kevin Currie, Global director of ...

Brand Barometer: Mooncup's latest viral campaign reviewed

each other for the chance to be crowned 'Beefeater 24 Global Bartender of the Year'. ...

From clicks to yardsticks

to misinterpret,' warns Simeon Duckworth, global head of analytics at Mindshare. Writing in the ...

The rising admission price for football sponsorship

regionally specific sponsorship to a global partner is a smart move,' explains Pratt. You gain access to a ...

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