Are brand birthdays really a cause for celebration?
15 Feb 2013 | by John Reynolds and Ben Bold
this week, the FT celebrated its 125th anniversary with a global marketing campaign spanning press ...
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Unilever marks Lotus F1 partnership with new SureMen range
18 Mar 2013 | by Matthew Chapman
global sponsorship of Lotus, which was celebrating yesterday, after its driver Kimi Raikkonen won the ...
Coca-Cola, BSkyB and Cisco to discuss sustainability at inaugural summit
16 Jan 2013 | by Staff
should be learning to read sustainability signals. Kevin Worster, director global projects for Siemens ...
Huawei calls for 'test pilots' in 4G campaign
15 Nov 2012 | by Maisie McCabe
brand appointed Bartle Bogle Hegarty to the global ad account for its devices business division in ...
Microsoft creates giant slide to promote 'fast and fun' Windows 8
05 Nov 2012 | by Sarah Shearman
preparing a major global marketing assault, which will be Microsoft's biggest period of sustained marketing ...
Q&A: Guinness global strategy and communications director Grainne Wafer
29 Oct 2012 | by Gemma Charles
Grainne Wafer, one the senior global marketers on the Guinness brand, to discuss changes to the Storehouse ...
Adidas targeted with giant 'exploitation' projection at Olympic Park
06 Aug 2012 | by Matthew Chapman
factories throughout our global supply chain. As part of that commitment, we recently contacted War on Want ...
McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012
12 Jun 2012 | by Alex Brownsell
Communications Award for its ongoing Never knowingly undersold activity. Keith Weed, global chief marketing ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Tesco s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global ...
Heineken unveils London Olympic venue
17 Apr 2012 | by Gemma Charles
's global activation manager, said it would be "the most memorable house yet, both in terms of size and ...
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