Wedgwood invokes an idealised English home
15 May 2013
. Brand: Wedgwood Client: Anne-Catherine Verwaerde, global brand director of Wedgwood Agency ...
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How UEFA has looked to grow its Europa League brand
15 May 2013 | by John Reynolds
, screened live on ITV, is anticipated reaching a record global audience.
Beefeater creates 'My London' bottle with user generated photos
01 May 2013
: Beefeater Gin Client: Paco Receuro, global brand director for Beefeater Gin. Agency: Coley Porter ...
Analyst view: Apple prospects unharmed by first profit drop in a decade
24 Apr 2013 | by Ian Fogg, head of mobile, IHS Screen Digest
takes time to do especially at the multi-country global scale that Apple has established. The fear ...
Industry view: Can Oxford Street become a world-class retail destination brand?
04 Apr 2013 | by Aaron Shields, strategic planning director, Fitch
Being challenged on one side by the might of Westfield and squeezed on the other by premium global ...
Purpose and values: Barclays plots its return from the brink
19 Feb 2013 | by Alex Brownsell
included major roles, such as global director of advertising at Coca-Cola and global director of brand at ...
Are brand birthdays really a cause for celebration?
15 Feb 2013 | by John Reynolds and Ben Bold
this week, the FT celebrated its 125th anniversary with a global marketing campaign spanning press ...
BlackBerry distances itself from 'traditional endorsements' with Alicia Keys hire
01 Feb 2013 | by Matthew Chapman
would act as its global creative officer. Frank Boulben, chief marketing officer at BlackBerry, told ...
American Airlines in first brand overhaul for 45 years
21 Jan 2013 | by Alex Brownsell
agency Futurebrand. To promote the overhaul, American Airlines is rolling out a global campaign ...
Cisco faces legal action over 'unauthorised' use of slogan
14 Jan 2013 | by Matthew Chapman
London 2012 sponsor Cisco is being sued after launching a global campaign that used the endline ...
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