Lynx to take consumers out of this world
11 Jan 2013 | by John Reynolds
portfolio, which includes body spray, deodorant, haircare and shower products. Four winners of the global ...
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Are brand birthdays really a cause for celebration?
15 Feb 2013 | by John Reynolds and Ben Bold
this week, the FT celebrated its 125th anniversary with a global marketing campaign spanning press ...
Flailing Starbucks has fallen to 'age of damage', says Havas global chief
10 Dec 2012 | by Arif Durrani
A series of "wrong" decisions surrounding how much tax Starbucks pays in the UK has led the global...profit on those earnings calls, and actually what we were doing as any global business was to minimise ...
London & Partners hires Oxfam marketer to lead post-Olympic strategy
28 Nov 2012 | by Alex Brownsell
. Gottlieb will be responsible for developing and implementing a global strategy for London Partners, and ...
Why PRs are gatecrashing the marketing party
03 Aug 2012 | by Suzy Bashford
, established a global marcomms division in Japan last year, moving its PR, internal communications, investor ...
Subway's UK marketing chief on putting health and value at the heart of the brand
27 Jan 2012 | by Gemma Charles
of the global operations. 'Subcard allows us to look at the consumer profiles and see what they ...
Forward Thinking Essays 2012: The public has the power, Richard Millar, Hill+Knowlton Strategies
24 Jan 2012 | by Richard Millar, Hill+Knowlton Strategies
The past year's rise in global citizen action, influence and democratisation of information
Harnessing trend intelligence: Louise Lloyd, Cirkle
12 Oct 2011 | by Louise Lloyd, deputy managing director, Cirkle
ago, who knew that social networking would be a global phenomenon that would change the world by ...
British Airways: building a brand, from the inside out
29 Jul 2011 | by Suzy Bashford
others, like the global recession, have been out of BA's control. Now, however, the airline has hired ...
Marketing, PR and digital: brands bring it all together
21 Jul 2011 | by Noelle McElhatton and Gemma Charles
argument for PR was Christian Cull , communications director of TUI; Ben Padley , vice-president, global ...
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