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Viral View: Integrating online video into the marketing mix

26 Feb 2010 | by Jimmy Maymann

Happiness' global advertising campaign. The video was introduced through Coca-Cola's YouTube channel. In ...

Glue London bolsters planning department with senior hires

26 Feb 2010 | by Matt Williams

Glue from St. Luke's, and will work on the agency's 3 Mobile and Bacardi Global Brands account ...

Publicis Modem names Ogilvy's Jean-Philippe Maheu worldwide CEO

25 Feb 2010 | by Joe Thomas

group (PSG) in the Europe, Middle East and Africa region, PayPal's global digital business, and Citibank ...

Marco Bertozzi takes MD role at VivaKi Nerve Center

25 Feb 2010 | by Ian Darby

He replaces Fred Joseph, who has been promoted to the new role of global chief digital officer for ...

Saatchi & Saatchi wins global Lurpak account

25 Feb 2010 | by Kate Nettleton

LONDON - Saatchi & Saatchi has won the global advertising account for Lurpak after a shoot-out...The agency will now handle Lurpak's advertising and develop a global brand strategy for all of its ...

Kinetic's UK chief executive Paul Shearring quits

25 Feb 2010 | by Maisie McCabe

Newnham, Kinetic's global chief executive, said Shearring had led the consolidation of its UK business and ...

LBi merges with Bigmouthmedia owner ahead of €50m global push

25 Feb 2010 | by Arif Durrani

LONDON - Digital agency LBi (Lost Boys International) has today merged with Obtineo, parent to search marketing specialist Bigmouthmedia, to create Europe's largest marketing and technology agency.

Climate change warning ad attracts political probe

24 Feb 2010 | by Daniel Farey-Jones

human race is causing global warming and endangering life on Earth. ...

Save the Children launches legacy marketing campaign

19 Feb 2010 | by Matt Williams

day, where Save the Children has become a global organisation helping to provide aid in response to ...

Andrew Benett named global chief executive of Arnold

18 Feb 2010 | by Kate Nettleton

sister agency Euro RSCG New York, as its global chief executive....global chief executive of Havas Worldwide and Euro RSCG Worldwide. Benett has spent the past five years ...

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