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THE BOOK OF LISTS: The 10 best SMS campaigns

20 Dec 2002

1. MCDONALD'S The fast-food giant didn't become a global brand by doing things by halves, so ...

Tim Carrigan to leave OgilvyInteractive UK

13 Dec 2002 | by MARK SWENEY

. Ogilvy Interactive has a network of 15 European offices as part of its global presence, and multinational ...

Save the Children calls direct marketing review

07 Oct 2002 | by Staff,

has also run DRTV on Channel 4 and Channel 5. The charity consolidated its global direct marketing ...

Save the Children calls review of direct marketing arrangements

04 Oct 2002

has also run DRTV on Channel 4 and Channel 5. The charity consolidated its global direct marketing ...

DIRECT MARKETING: TESTING TIMES

04 Oct 2002 | by IAN DARBY

global events and a torrid spell for many advertising agencies did not necessarily translate into ...

OgilvyOne hands O'Donnell top job

23 Sep 2002 | by Glen Mutel,

Howlett will take on the new role of executive vice-president of the company's Global Consulting ...

D'Arcy unveils Arc in global DM push

05 Jul 2002 | by IAN DARBY

global network called Arc....global marketing services network compared with other groups, will rebrand all 32 of its below-the-line ...

D'Arcy unveils Arc in global DM push

04 Jul 2002 | by Ian Darby,

launch of a global network called Arc....The D'Arcy Group, which has been slow to launch a global marketing services network compared with ...

Texaco calls $100m media review

04 Jul 2002 | by Jeremy Lee,

LONDON - Chevron Texaco is reviewing its $100m (£65.5m) global media business as it moves to...global holding companies including WPP, Zenith Optimedia Group, Interpublic Group and Starcom Media-Vest ...

Avon targets young women by creating UK magazine brand

14 Jun 2002

concept comes as Avon pursues a global drive for teenage customers. The company has signed the pop ...

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