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Close-Up: Live Issue - Do advertisers need global digital specialists?

Coca-Cola, GlaxoSmithKline and L'Oreal want global digital networks. Good luck finding one, Larissa...more and more money going into the medium, do they need a global strategy for digital rather than an ...

Global adspend set to rise to 5.6% in 2006

LONDON - Global advertising expenditure is in good health and will show stable growth next year...The survey has predicted that global advertising spend will grow by 4.8% in 2005 in line with ...

L'Oreal in hunt for global digital shop

LONDON - L'Oreal is seeking an agency to handle global online marketing across all of its brands....the task is a potential problem - few networks can offer the global breadth that handling L'Oreal ...

L'Oreal in hunt for global digital shop

L'Oreal is seeking an agency to handle global online marketing across all of its brands....task is a potential problem - few networks can offer the global breadth that handling L'Oreal's global ...

The World: Singapore - Grey Global picks Chaffey for Asia-Pacific role

appointed as the senior vice-president/client-services director for Grey Global Group in the Asia-Pacific

The World: HSBC aims to appear global yet approachable

worked on the $300 million project. And, in keeping with the theme of global diversity, the ads were made ...

BT kicks off global pitch

St Luke's under threat as BT seeks global partner for business-to-business brief....brands on a global basis, something that could put international networks in a stronger position than the ...

The World: San Francisco - TBWA\Chiat\ Day wins global Leica creative

to handle its global creative account.

Editorial: Global business can be trouble - just ask WPP

There's no escaping it: the loss of Samsung's global creative account after less than a year has

Pernod reviews global media

Pernod Ricard, the wine and spirits giant, is reviewing its estimated £100 million global media...The drinks company is looking to consolidate its business across almost 50 markets into one global ...

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