CLOSE-UP: LIVE ISSUE/SONY - Saatchis falls victim to Sony's corporate character. Are global brands
26 Jul 2002 | by KAREN YATES
reputation and good experience of global business through the eminently respectable Procter Gamble ...
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Adidas seeks global ad supremo as Neil Simpson moves on
26 Jul 2002 | by CAROLINE MARSHALL
Neil Simpson, the head of global advertising for Adidas since 1997, has resigned and is believed...the £70 million global Adidas business between TBWA and the Amsterdam-based 180, in which TBWA has a ...
Networks line up as Lufthansa rethinks ad brief
26 Jul 2002 | by CAMILLA PALMER
Germany's national airline, Lufthansa, is reviewing its global advertising business, and is...the global airline market. Recent estimates suggested it will eclipse British Airways to become the ...
REVIEW: Government considering plans to invest public money
26 Jul 2002
channel, BBC World, into a global player similar to the World Service radio network. - The Guardian.
Paul Simons opens Passion & Partners client consultancy
26 Jul 2002
. I'm bored of big, corporate, global stuff. I want to work with entrepreneurial clients. ...
TBWA set to swap Cadbury for Mars
26 Jul 2002 | by MATTHEW COWEN
additional business of its own. However, the network has received new business in the shape of global ...
MARKET RESEARCH: WHY CLIENTS LOVE PRE-TESTING - Any good creative worth his or her salt knows that some of the most effective ads never made it through the testing process. So why do clients seem to love pre-testing? Ken Gofton investigates
26 Jul 2002 | by KEN GOFTON
systems, Raoul Pinnell, the global head of brands, says. Shell needed the new system, which ...
CLOSE-UP: NEWSMAKER/ASHLEY STOCKWELL - Passionate marketing director who bleeds Virgin. Creating brand coherence for Virgin is Stockwell's big problem, Jeremy Lee says
26 Jul 2002 | by JEREMY LEE
's vast empire, for which, according to reports, Branson has greater global ambitions. Stockwell is ...
MARKET RESEARCH: THE YOUNG ONES - What do the newer market research agencies have to offer their clients? Pippa Considine looks at the new companies and asks whether they constitute a threat to the old guard
26 Jul 2002 | by PIPPA CONSIDINE
, explains his company is offering global research with a twist: The most important bit of research groups ...
THE CAMPAIGN ESSAY: WHY YOUNG GUNS GO - Advertising is in danger of losing the best people in its graduate trainees thanks to agencies promising much, paying badly and offering little or no stimulation, a former graduate trainee writes
26 Jul 2002
the global network, leads to a suffocating corporate culture that seems to stagnate and stupefy the ...
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