31 Oct 2002
| by Staff,
Pinnell, the vice-president, global brands and communications at Shell International, and Simon MacDowall ...
25 Oct 2002
How do you maintain a consistent brand message in local markets for a global brand? Marketing...banks because we are truly global.
Yet we are not a stereotypical global organisation, which can often ...
25 Oct 2002
| by MARTIN SAMBROOK, the global account director at Media Audits Group, is waiting for ITV to develop a soap based in his home town of Solihull
This mainstay of ITV's evening schedule has got real staying power, Martin Sambrook says.
25 Oct 2002
Publicis where he set up and ran Ericsson's global advertising account.
Owen will take up the post and ...
25 Oct 2002
| by ROB GRAY
advertising.
What advice would you give to a media brand wanting to become more global?
You've got to have ...
25 Oct 2002
| by MARK SWENEY
Microsystems and has about 20 per cent of the global market. In Europe, Dell products account for about 12 per ...
25 Oct 2002
| by GLEN MUTEL
Creativebrief is a global interactive site that enables agencies to showcase their work, staff and ...
25 Oct 2002
| by CAMILLA PALMER
that four global networks are unsustainable and has axed the weakest one in his portfolio.
Publicis ...
25 Oct 2002
| by JEREMY LEE
admits.
While Universal in the UK has benefitted from global or pan-regional agency wins, its record of ...
25 Oct 2002
| by JEREMY LEE
, nullifying the previous seven months of growth.
Mick Perry, the chairman of Magna Global UK, warned ...