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THE BOOK OF LISTS: The 10 best SMS campaigns

20 Dec 2002

1. MCDONALD'S The fast-food giant didn't become a global brand by doing things by halves, so ...

THE BOOK OF LISTS: The 10 Best New-Media Creatives

17 Dec 2002

TV campaign for First Direct. 7. JAMES HILTON Hilton, the co-founder and global creative director ...

Agencies in talks to win Gamer.tv global advertising account

29 Nov 2002 | by JENNY WATTS

Gamer.tv, the internet and television gaming operation, is talking to advertising agencies about an international brief to promote and build the brand.

Adgistics hires Myers for top position

29 Nov 2002 | by CAMILLA PALMER

, now the global head of advertising procurement at Diageo. Myers will also take on a wider management ...

Euro RSCG to return Yahoo! to UK TV with personal finance ad

01 Nov 2002 | by Camilla Palmer,

in the UK, just months after the network was appointed as the company's agency of record for global...RSCG Worldwide on a global basis. The San Francisco-based Euro RSCG Black Rocket, which was acquired by ...

Ex-Lowe executives form online agency showcase company

25 Oct 2002 | by GLEN MUTEL

Creativebrief is a global interactive site that enables agencies to showcase their work, staff and ...

NEW MEDIA: SPOTLIGHT ON FOOTBALL WEBSITE SALES - Why Aura Sports aims to sell football sites under one roof

25 Oct 2002 | by MARK SWENEY

IMG. It did so to give it more control over driving revenues online and to tap into a global fan ...

OPINION: Stuart Elliott in America

11 Oct 2002 | by STUART ELLIOTT, the advertising columnist at The New York Times

time and advertising space. The formation of giant media agencies such as Magna Global, MindShare ...

Google search engine enters pay-per-click ad market

04 Oct 2002 | by MARK SWENEY

their clients to reach our user base," Omid Kordestani, the senior vice-president of global sales at ...

BA occupies first slot on new-look Yahoo! UK homepage

04 Oct 2002

per month for other advertisers to buy one of the rich-media executions. "This is a global ...

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