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BMW shuns WCRS for global ad push

WCRS has lost its pounds 15 million role as BMW s global brand agency less than two years after...WCRS has lost its pounds 15 million role as BMW s global brand agency less than two years after ...

be a global cosmetics brand as well, Richard Cook writes

they are now global marques available in stores worldwide. We think we know about Boots as well. We...they are now global marques available in stores worldwide. We think we know about Boots as well. We ...

TBWA chooses Graham Deakin to run Chivas Regal task

the Chivas Regal global account and to oversee another of its core clients, the British Heart

FORUM: Why media owners use comparative advertising - Radio 3, that noted Rottweiler of the media marketplace, has been biting the ankles of Classic FM. Classic is not amused. Should we be surprised that the Radio 3 promotion at issue is blatant knocking

to take on the likes of CNN and NBC in the global news arena - but is also throwing its weight...- aiming to take on the likes of CNN and NBC in the global news arena - but is also throwing its weight ...

Grey work renames Opal Fruits brand

, Grey, and produced in the UK by BFCS. The name change signals the final phase in the global ...

Publicis tells folk tale for Coca-Cola’s Russian debut

Coke s usual fun in the sun global creative work. Instead, the five 60-second commercials ...

INTERNATIONAL: THE DECISION MAKERS/BOB ISHERWOOD - The Aussie charged with maintaining Saatchi’s standards/Karen Yates meets the man who left Australia to make a mark on UK advertising and then returned

speaking, the items on it fall into three groups. The first is Toyota, a global account for which ...

HOTLINE

about a possible global corporate campaign. However, a spokesman for the company said plans for the ...

REVIEW: Marketing and advertising news in the week’s press

. The brand s advertising and direct marketing will be co-ordinated by a new global communications ...

OPINION: MILLS ON MARKETING

a pop. Yet these giant global brands return time after time to the World Cup and the Olympics ...

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