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AKQA secures Rover Group task to create global Websites series

25 Jul 1997 | by MAIRI CLARK

The Rover Group has appointed AKQA to create a global Web presence for MG, Land Rover and Rover...The Rover Group has appointed AKQA to create a global Web presence for MG, Land Rover and Rover ...

STUDY/BEEB/The BBC’s global Website is refreshingly upbeat and informal - and it’s wooing advertisers

25 Jul 1997 | by JOHN OWEN

its new global Website, which aims to be cheeky, irreverent and fun. Hence the choice of a ...

GLOBAL BRIEF: Tobacco brands grow up fast - Joe Camel is just the first fatality of the US tobacco

25 Jul 1997 | by JOHN OWEN

When Joe Camel bit the dust after nine years as an icon for RJ Reynolds Camel cigarette brand in the US last week, it wasn t just the anti-tobacco lobby that celebrated. Many in the advertising industry toasted his downfall too.

Jan Hall is awarded pounds 200,000 after job loss in GGT merger

25 Jul 1997 | by HARRIET GREEN

executive of GGT. Her role became redundant in April following GGT s acquisition of the global BDDP network...executive of GGT. Her role became redundant in April following GGT s acquisition of the global BDDP ...

REVIEW: Marketing and advertising news in the week’s press ..

25 Jul 1997 | by HARRIET GREEN

months ago, when Reckitt cut its agency roster and divided its global accounts between Euro RSCG and ...

GLOBAL BRIEF: Bozell pushes for integration

18 Jul 1997 | by CLAIRE BEALE

single-string bow may work on a local basis, but global networks are realising the need to provide a ...

CLIENT OF THE WEEK: A different taste for Diet Pepsi

18 Jul 1997 | by HARRIET GREEN

. Lowden made sure the UK work was written to a global brief. He says: If you are working on a ...

REVIEW: Marketing and advertising news in the week’s press ..

18 Jul 1997

company s spring/summer range for 1998. - General release Alan Cordery, IDV s global marketing and ...

GLOBAL BRIEF: Is McDonald’s set for rethink?

11 Jul 1997 | by JANE AUSTIN

Burnetts denies losing its grip on the brand s global business. By Jane Austin....Burnetts denies losing its grip on the brand s global business. By Jane Austin. Last week ...

PERSPECTIVE: Seeing beyond the allure of the global media bandwagon

11 Jul 1997 | by DOMINIC MILLS

touch of cynicism, you re right. For many of the big global agencies, one suspects, media has become ...

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