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M&C Saatchi picked to engineer ANZIB’s new global identity

identity. We will be doing a global campaign, including advertising. From an advertising perspective it ...

Worldwide Advertising: Country Profiles - Global or local? - As stronger cultural identities begin

Is the marketing mantra Think global: act local old hat? Should it be replaced by Think local...Is the marketing mantra Think global: act local old hat? Should it be replaced by Think local ...

GLOBAL BRIEF: IPG eyes up the sports arena - Harriet Green asks if IPG should take a stake in the

, competing at the highest level in all aspects of global sports marketing. The deal may be good ...

Worldwide Advertising: Global review of Digital TV - Everybody’s talking digital, but

Everyone knows digital television technology has the potential to offer viewers a higher quality of broadcast signal including HDTV and CD-quality sound. But it also gives broadcasters the chance to offer viewers a vast choice of programming.

Daily Star gets pounds 3m cash injection to improve quality

, Zenith, Optimedia Optimedia and two others ANZ (global ...

Worldwide Advertising: A marketer’s guide to multimedia - It’s exhaustive, dynamic and operates differently from other media Mark Wilson explains why integrating the Internet into a corporate marketing strategy can be rewarding, yet comple

to be felt. Global markets open up to those who use the Internet to deliver their messages ...

INTERACTIVE: ONLINE ADVERTISING - THE GROWTH OF A MEDIUM/Indifferent attitudes to Web advertising are changing as online companies adopt imaginative approaches to the standard ’banner’ formula John Owen reports.

to overcome two other problems: how do you target individual European countries on a global medium ...

THE NEW KINGS OF DENIM: Over the years, BBH’s work for Levi’s has created and defined jeans advertising. Up-and-coming labels have their work cut out to compete, Mairi Clark reports

dollars 22-million global campaign. Previous campaigns have been handled by DDB Paradiset in Sweden, and ...

Star Alliance dollars 25m global promotional project goes to Y&R

Young and Rubicam has been handed a dollars 25 million global assignment to promote the Star...Young and Rubicam has been handed a dollars 25 million global assignment to promote the Star ...

GLOBAL BRIEF: Diet Coke abandons the 80s - Diet Coke is ditching ’just for the taste of

Remember the Jane Fonda Workout video? Even if you were one of the millions of happy customers, you probably haven t popped it in your VCR since the 80s.

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