identity. We
will be doing a global campaign, including advertising. From an
advertising perspective it ...
30 May 1997
| by CHARLES TREVAIL, managing director of S
Is the marketing mantra Think global: act local old hat? Should
it be replaced by Think local...Is the marketing mantra Think global: act local old hat? Should
it be replaced by Think local ...
30 May 1997
| by HARRIET GREEN
, competing
at the highest level in all aspects of global sports marketing.
The deal may be good ...
30 May 1997
| by MARK WILSON, creative and technical dir
Everyone knows digital television technology has the potential to
offer viewers a higher quality of broadcast signal including HDTV and
CD-quality sound. But it also gives broadcasters the chance to offer
viewers a vast choice of programming.
30 May 1997
, Zenith, Optimedia
Optimedia and two others
ANZ (global ...
30 May 1997
| by MARK WILSON, creative and technical dir
to be felt.
Global markets open up to those who use the Internet to deliver their
messages ...
30 May 1997
| by JOHN OWEN
to overcome two other problems: how
do you target individual European countries on a global medium ...
30 May 1997
| by MAIRI CLARK
dollars 22-million global campaign. Previous
campaigns have been handled by DDB Paradiset in Sweden, and ...
23 May 1997
| by MAIRI CLARK
Young and Rubicam has been handed a dollars 25 million global
assignment to promote the Star...Young and Rubicam has been handed a dollars 25 million global
assignment to promote the Star ...
23 May 1997
| by RICHARD COOK
Remember the Jane Fonda Workout video? Even if you were one of the
millions of happy customers, you probably haven t popped it in your VCR
since the 80s.