Volvo initiates search for lead global ad agency
25 Apr 1997 | by CLAIRE BEALE
Volvo is talking to its roster agencies around the world as it searches for a lead agency to co-ordinate a consistent international image.
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GLOBAL BRIEF: Going full out for integration
25 Apr 1997 | by RICHARD COOK
Coca-Cola s new in-house agency can give it far more control, Richard Cook says.
THE CORDIANT DEMERGER: Bates and Saatchis take up arms
25 Apr 1997 | by JOHN TYLEE
into a global battle for each other s business is looming after the decision of their Cordiant parent...developing into a global battle for each other s business is looming after the decision of their Cordiant ...
TOP UK AND EUROPEAN BRANDS: Europe’s hottest brands
25 Apr 1997 | by ROBERT DWEK
made to start a global export drive, beginning with the US in 1985, the UK and Singapore in 1986 ...
Bungey fends off bidders for Bates
25 Apr 1997 | by JOHN TYLEE
, however, believe Bates - its fellow global agency on the British American Tobacco account - could be ...
Election brings pitches to a standstill
25 Apr 1997 | by HARRIET GREEN
international and 8 per cent were global. Corporate and services companies accounted for the bulk of ...
SPOTLIGHT ON: RESEARCH COMPANIES: Is independent research the next big media growth area?
25 Apr 1997 | by ALASDAIR REID
projects. That means being able to plug into global clients which means being part of an organisation ...
TOP EURO CLIENTS PROFILED
25 Apr 1997 | by THOMAS VERNER
global view of advertising. If you weren t working as a client, what would your other career ...
Global advertising body launches free speech press push
18 Apr 1997 | by JOHN TYLEE and CLAIRE BEALE
The International Advertising Association is renewing its bid to put forward the case for advertising with a new print campaign.
GLOBAL BRIEF: Can Carat take on the world?
18 Apr 1997 | by RICHARD COOK
It may take more than the Alberto Culver win to woo sceptics. By Richard Cook.
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