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Lowes wins dollars 20m global Reebok football prize

31 Oct 1997 | by HARRIET GREEN

Lowe Howard-Spink has landed Reebok s new dollars 15-dollars 20 million global football...Lowe Howard-Spink has landed Reebok s new dollars 15-dollars 20 million global football ...

PERSPECTIVE: Zenith must forget Walker if it’s to win the big global race

31 Oct 1997 | by DOMINIC MILLS

reasons I thought it best to time publication of his reply with this week s feature on the global media ...

GLOBAL BRIEF: Hungary embraces TV times - After a sluggish start, the TV market is finally taking

31 Oct 1997 | by RICHARD COOK

Remember when the Berlin Wall came down? When Eastern Europe was overnight opened up to the commercial and cultural pressure of the West?

the prominent agency and media groups really have a cohesive global media strategy? Claire Beale

31 Oct 1997 | by CLAIRE BEALE

, media is a global force driving the communications industry and topping the priorities of all the ...

FCB London becomes 3Com’s lead European agency

31 Oct 1997 | by CLAIRE BEALE

Foote Cone s new global dollars 80 million client, 3Com Corporation. A media buying pitch is...Foote Cone s new global dollars 80 million client, 3Com Corporation. A media buying pitch is ...

Levi’s to put dollars 90m US account up for grabs

31 Oct 1997 | by CAROLINE MARSHALL

Levi s first vice-president of global marketing in 1996; BBH s clayman spot was taken up as the ...

HOTLINE

31 Oct 1997 | by STEFANO HATFIELD

last served on the Cannes jury in 1983. Euro RSCG s plans to link up with a global network have ...

CLIENT OF THE WEEK: Shell star puts customer first - The Select campaign is a step-change for the brand. Harriet Green investigates

31 Oct 1997 | by HARRIET GREEN

, 17 October). The campaign is JWT s first work since its appointment as Shell s global agency nine ...

PERSPECTIVE: HHCL, Sorrell and Bell could be the next dream team

31 Oct 1997 | by STEFANO HATFIELD

. As we ve said before, Sorrell should be viewed as one of the few iconoclasts working in the global ...

INTERNATIONAL BUSINESS MEDIA: HOW TO BRAND A GLOBAL TITLE - Assimilating local difference into an

24 Oct 1997 | by RICHARD COOK

hand, are quite straightforward. And they share a similar vision. Both attributes are rare, in global...global marketing terms at least. Other brands might be selling to demographics that appear to be at ...

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