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REVIEW: Marketing and advertising news in the week’s press

Simpson who left Coca-Cola in July to join Adidas in the role of global advertising director ...

Campaign Report on the Top European Newspapers: Can newspapers hold their own against broadcast media? - Although TV and print have never enjoyed an easy relationship, publishers are happy to diversify on to the Net. Alex Games reports on the new media or

global and you can transfer investments and use those profits when needed. Put another way, any ...

I’M ONLY A CLIENT BUT: doesn’t the management consultant’s task end at the very point where the client is getting interested? Keith Lucas gives some pointers on how ad agencies can win back clients by learning to be strategic as we

are needed within and between both agency and client as campaigns go global; few networks make ...

GLOBAL BRIEF: Levi’s rethink spawns review - FCB’s 67-year relationship with

A decline in sales growth, a new client team, the loss of a senior agency figure - three familiar ingredients in the recipe for an advertising account review.

JWT benefits from IDV rationalisation

appointment this week of J. Walter Thompson as its global agency for J&B, its whisky brand, and the vermouth

Wool Secretariat plans pounds 22m rejig

part of a review of its pounds 22 million global advertising account, currently held by Abbott Mead...part of a review of its pounds 22 million global advertising account, currently held by Abbott Mead ...

FORUM: Could this really be the end of IPC as we know it? - Interested in publishing? Got pounds 1 billion to spare? Don’t miss this once in a lifetime opportunity - IPC, also known as the Ministry of Magazines, is up for sale. Is this the end of

have to be a global player - you must be prepared to take the battle to the competition s backyards.... You have to be a global player - you must be prepared to take the battle to the competition s ...

REVIEW: Marketing and advertising news in the week’s press

, to oversee global marketing of the Durex brand. Legrand will spearhead the company s new ...

HEADLINER: ITV veteran pushes the BBC into the multi-channel future - Dick Emery’s digital vision is behind the BBC-Flextech venture, Claire Beale says

look at extending those brands across as many media as possible on a global basis. For John ...

Private View

Brisinger Production company: Brian Byfield Films Exposure: Global TV Teacher Training Agency ...

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