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CLOSE-UP: GLOBAL BRIEF - CNN finds new global friends. Affiliation not competition is the latest

The cut-throat nature of news-gathering organisations is legendary.

WCRS launches pounds 5m Freelander campaign

Land Rover is launching its new Freelander Four-Wheel Drive with a global campaign designed to add...Land Rover is launching its new Freelander Four-Wheel Drive with a global campaign designed to ...

Judge halts Levy’s True North attack

Publicis, to torpedo the takeover of Bozell by his former global partner, True North. The move, if made...Publicis, to torpedo the takeover of Bozell by his former global partner, True North. The move, if made ...

REVIEW: Marketing and advertising news in the week’s press ..

Umbro Europe has signed Alan Shearer, England s captain, to be its global spokesman until the year ...

MEDIA: FOR THE RECORD

, the companies say they will be able to enhance long-term product development, glo-bal branding and ...

THE PIONEERS OF MEDIA PLANNING: Winston Fletcher recalls the good old days ... before TV was invented. Creatives had to live up to their names and briefs called for giant cheeses, thin men - and elephants

continents. A truly global media opportunity. And they could drop some on Mars, to await the first ...

GLOBAL BRIEF: Hot plots boost US TV ratings - But media buyers are not fooled by the programme

Last week, the BBC announced its Christmas programming line-up.

SC Johnson tries to prevent Levy bid in True North takeover

One of True North s biggest global clients is attempting to scare off the Publicis chairman...One of True North s biggest global clients is attempting to scare off the Publicis chairman ...

EDITORIAL: Changes that won’t halt the rise of globalisation

of global centralisation has given rise to a relatively new phenomenon whereby a network will ...

REVIEW: Marketing and advertising news in the week’s press ..

development. - Marketing Week Seagram s president of global marketing, James Espey, is leaving the ...

 

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