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CLOSE-UP: GLOBAL BRIEF; Spike does the right ad thing

13 Dec 1996 | by MICHELE MARTIN

Spike Lee is setting up an ad agency with an urban flavour.

NEWS: CIA does deal with consortium to sell dawn of year 2000

13 Dec 1996

a global event on the scale of Live Aid could be created around it, with all the attendant ...

NEWS: SMI Group lands first Euro job for Intel rival

13 Dec 1996 | by GORDON MACMILLAN

critical factor, allowing us to share information and creative work on a global basis. AMD has yet to ...

NEWS: HOTLINE

13 Dec 1996

reviewing its dollars 70 million global advertising account, currently with J. Walter Thompson San ...

MEDIA: PERSPECTIVE; Sport’s where the excitement is for new-media gurus

13 Dec 1996 | by DOMINIC MILLS

advertisers, particularly the global brands chasing large audiences, the marketing vehicles they crave ...

MEDIA: FORUM; Is full service merely about being different now?

13 Dec 1996 | by ALASDAIR REID

Wood is keen to play the international card: Advertisers are becoming increasingly global in outlook ...

NEWS: Review

06 Dec 1996

a pounds 5 million global corporate campaign to unite the sections of the company: its Credit ...

NEWS: Beech to fill gap at Burnetts as Davies heads to US agency

06 Dec 1996

global and international clients and developing tools in new media. ...

OPINION: BBH suffers from spate of bad client behaviour

06 Dec 1996

and Lomb announced its plan to implement a global marketing strategy to leverage the worldwide ...

INTERNATIONAL: MEDIA OWNER PROFILE; Electrical giant aims to take CBS back to the top position

06 Dec 1996 | by RICHARD COOK

first priority is to re-establish CBS as a leader in the industry. Second, we will create a global ...

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