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CLOSE-UP: GLOBAL BRIEF; Spike does the right ad thing

Spike Lee is setting up an ad agency with an urban flavour.

CLOSE-UP: GLOBAL BRIEF; Bendelac follows a tough act

But it s unlikely that he ll be intimidated by the task ahead, John Tylee reports

NEWS: Digital TV licences up for grabs as ITC creates global first

The UK has become the first country in the world to advertise digital terrestrial television licences, following the Independent Television Commission s invitation last week for applications to operate four commercial digital multiplexes.

CLOSE-UP: GLOBAL BRIEF; The rise of the super-creative

advertising networks continue to develop global strategies for multinational brands, a relatively new breed ...

INTERACTIVE: NEW-MEDIA CLINIC; Recognition by D&AD gives our new media global opportunities

At last the multimedia industry is to be recognised with its own category at the UK s premier awards ceremony. At D media-based entries (anything on CD-Rom or floppy disk), one for kiosk-based entries and one for Internet sites.

CLOSE-UP: GLOBAL BRIEF; A Greek tragedy for agencies

Michele Martin examines how a new law has caused problems for ad agencies

NEWS: US computer giant hands global task to Euro RSCG group

million full-service global advertising. Iomega had split its account between Ammirati Puris Lintas in ...

INTERNATIONAL BUSINESS MEDIA: Business papers learn to think global and act local

that some companies have already prepared ads in Mandarin. It s going to be a global advertising ...

CLOSE-UP: GLOBAL BRIEF; Rover finds success in Japan

Japan, whose sales hit 25,000 last year. It used to rely on a global strategy, but more recently it ...

NEWS: Colebrook promoted to new JWT global position

Miles Colebrook, president and chief executive of J. Walter Thompson Europe for the past seven years, has been promoted to the new position of international group president of JWT Worldwide.

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