When celebrity endorsements go wrong
23 Aug 2011 | by Matt Williams
Sporting icons, movie stars and other famous faces have long been associated with leading global ...
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Young westerners are embracing a global outlook
23 Nov 2011 | by Canvas8
The contrast between global and local is becoming one of the defining features of the 21st century..., travel, globalisation and foreign food, are embracing a lifestyle with a global outlook that is in stark ...
The effectiveness of UK video campaigns
01 Aug 2011 | by DoubleClick Rich Media
Carat Global, said: "This research proves that the high levels of awareness and response generated by ...
The value of advertising on a B2B website
02 Jun 2011 | by Michael Toedman
media brands, commissioned a study with global research firm Ipsos OTX MediaCT to compare the ...
Is Apple the ultimate luxury brand?
19 May 2011 | by Nick Cooper
What lessons can be learned from Apple's climb to the summit of the Brandz top global brands survey...bn). The most valuable global brands 2011 Rank Brand Value in $ million ...
The value of a social media fan
28 Mar 2011 | by Rob Dreblow and Duncan Southgate
different fan pages. These pages were mainly global, US and European pages from major global advertisers ...
Brits and their bank holidays
17 Mar 2011 | by Phil Charter
billion people - three-quarters of the potential global TV audience - could watch the event. There has ...
BRICing it? The significance of brand building in the BRICs
08 Mar 2011 | by TGI
, according to the latest research from Global TGI....successful for some brands. Another is localizing the offer (adapting the global brand to fit local ...
Latitude mobile report (pt 2): Mobile paid search opportunities
15 Feb 2011 | by Latitude
. Google's incredible dominance of the search market (July 2010) Source: Statcounter Global stats ...
Smartphone success: Android and the early-adopter love affair
08 Feb 2011 | by Maurice Fyles
users want to connect and share through mobile devices. Latest global statistics from Canalys show ...
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