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How creativity in TV advertising impacts the brain

Thinkbox employed two of the most respected global neuroscience organisations: Neurosense in the UK and ...

Carat global ad expenditure forecast

industry, with global spending growth of 3.9% predicted for this year. Brand Republic's charts show how...year, giving it an 11.3% share of global ad spend. TV is also expected to do well, up 6.3% and grabbing ...

ZenithOptimedia global ad expenditure forecast

After the 2009 downturn, ZenithOptimedia is predicting a strong recovery in the coming years. Brand Republic charts the agency's forecasts to see which mediums will lead the way.

From bedroom to global domination: the Facebook timeline

's social behemoth is relentless, and just a little scary. From its first VC cash injection to global ...

Wal-Mart moves up to second place in IGD's Global Retail League

Global Retail League. According to new research from the grocery industry think-tank IGD....The index, which forms part of IGD's Global Retailing 2004 report, is designed to look further ...

What do the public think about Pepsi's new logo?

Pepsi has unveiled a new logo as part of a £700m global brand make-over but what do the public

Supermarkets come top for green values says new poll

dramatically. In 2007, climate change and global warming were rated top green issues by 40% of respondents ...

Sports fans move to interactive media says EIAA

consumption and with 87% of sports site users having broadband, global events such as the Olympics in China ...

Should the government or companies take responsibility for climate change?

impact of climate change, according to a global study by Havas Media. However when Brand Republic took to

Social media consumption challenges traditional media

Social media - and blogs in particular - is becoming a more important part of global media...The global survey notes that in South Korea - "the market that's leading the world in digital ...

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