Think BR: Which came first, the mobile site or the app?
20 Dec 2012 | by Mark Freeman
well-known name already (often car makers, or global consumer brands). Alternatively, the search might be ...
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Awesome Apple? Or is the bubble about to burst?
21 Dec 2012 | by Mark Simon
Simon, managing director, Global Technology Practice, Toluna....as a gift this year? Mark Simon, managing director, Global Technology Practice, Toluna ...
Five key lessons on selling the baby
18 Dec 2012 | by Gary Stolkin
markets. If your proposition is global, you need to have a strong presence in China, and WPP bought some ...
Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)
17 Dec 2012 | by Daniel Farey-Jones
Starbucks pays in the UK led the global coffee chain to become the latest brand to suffer in "the age of ...
The new power of television
17 Dec 2012 | by Sarah Ivey
is the surprising finding of Initiative s latest global research report: "The New Power of ...
Think BR: Building reputational capital
17 Dec 2012 | by Nathalie Nahai
from a bit of customer engagement and word of mouth. According to Nielsen s Global trust in ...
Think BR: What value is your sponsorship really giving you?
14 Dec 2012 | by Rupert Pratt
The global recession has seen a slowdown in marketing spend while sponsorship remains in good ...
Think BR: Making ads work globally
14 Dec 2012 | by Eleanor Thornton-Firkin
'It won't work here' is a familiar phrase to all of us who are involved in global campaigns, writes...other markets. Another characteristic, indeed a defining one, of a truly successful global ad is ...
The perfect gift for today's generation? Get away, together
14 Dec 2012 | by Rodney Collins
more than 80% of global youth polled agree with the statement: "it is important for you to have things ...
Think BR: Good data protection law should not throttle innovation
13 Dec 2012 | by Nick Stringer
internet is global, connecting us up in a way unheard of a few years ago. But - as the draft proposals ...
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