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Think BR: How to maximise your intangibles in a potential insolvency situation

27 Dec 2011 | by Stuart Whitwell

The global economic outlook is bleak, with Europe in crisis and shrinking economies struggling to ...

Think BR: 'Tis the season to obsess about trends

21 Dec 2011 | by Richard Huntington

presentation on trend predictions for 2008 that contained the phrase "global economic cataclysm". And ...

Think BR: Brand consistency in a fragmenting world

12 Dec 2011 | by Steve Puttock

etc) who also report to different client contacts that work in silos. In addition, for global ...

Think BR: Moving media measurement into the 21st Century

12 Dec 2011 | by Rhys McLachlan

. This isn t to denigrate BARB which is, rightly, held up as the global flag-bearers for the measurement ...

Think BR: Be bold! Thoughts on the IPA West Coast Interactive Mission

09 Dec 2011 | by Becca Saraga

. Maybe it's time we took on some of their practices, writes Becca Saraga, global business development...should be bold enough to take the same approach. Becca Saraga, global business development director ...

Think BR: China - obstacles and opportunities

28 Oct 2011 | by Jeremy Rainbird

is to compete on a truly global stage. Would I LOVE to have a go at it? You bet! Will that ...

Think BR: The battle for talent

24 Oct 2011 | by Paul Farrer

Global Network....Aspire Global Network in the UK. The data was collected by Ipsos MORI between July 6 and July 31 2011 ...

Think BR: Advertisers hold firm in face of global challenges

18 Oct 2011 | by Christian Schmalzl

The uncertain global economy might be causing a few nerves, but it is having little negative effect...Watching the news should make any marketer concerned. If the global economy really is in a bad way ...

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

the right data is key. On the demand side, WPP, for one, has created a proprietary global audience ...

Think BR: It's a golden age for cross-border magazines, says Fipp's leader

06 Oct 2011 | by Chris Llewellyn

Chinese publishers launching in Turkey. Truly global coverage from east to west, pole to pole. So sure ...

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