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McCann Erickson takes on Cheerios in Cereal Partners agency restructure

incumbent Saatchi & Saatchi a new global role to promote its kids-oriented brands...., and will now also be responsible for all of Cereal Partners global promotions advertising, including ...

EHS Brann targets malt whisky drinkers with Christmas mailer for Diageo

mailer will be sent to members of the 'Friends of Classic Malts' global database, which comprises ...

British Airways to phase in SMS marketing

them employ this technology for reaching their global customer base throughout their business.'' If ...

Rainey Kelly Campbell Roalfe/Y&R scoops $160m global Bacardi account

LONDON – WPP Group's Rainey Kelly Campbell Roalfe/Y&R has landed the $160m (£90m) global creative...ad account in March. Agencies battling it out for the global account included Wieden Kennedy ...

Adecco appoints TBWA\ to £30m European advertising account

earlier this year was appointed senior vice-president of public relations and global marketing ...

BBC's Bleak House set to find global audience

BBC Worldwide, the BBC's commercial arm, said there had been a "huge amount" of global interest ...

Guardian bosses accused of 'failure' by former executive

exploit the 12m global readers the Guardian's pioneering online arm now attracts. Scardino did not name ...

DirecTV hit by $5m fine over telemarketing abuses

DRD, Nomrah Records and Global Satellite, which is the one accused of breaking rules on silent calls ...

MindShare lands £10m international work for Tourism New Zealand

Mitchell Partners New Zealand has been retained by Tourism New Zealand as the global media director ...

Coca-Cola and Pepsi battle it out with rival coffee drink launches

of global core brands at Coca-Cola, said: "This brand is ideal for any part of the day when people ...

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